How SI Partners Can Best Support Salesforce AEs
When we asked, “What kind of support do you need most from SI Partners to help you hit your sales goals?” two themes rose to the top:
Road Mapping & Strategy Sessions
Technical Support & Demo Assistance
It’s no surprise these came out ahead, and here’s why:
1. Road Mapping & Strategy Sessions
Sales cycles move fast, but customers want to know where Salesforce can take them, not just today, but in 6, 12, or even 24 months. Having a strong partner in the room to co-create a customer success roadmap helps AEs build credibility, align on business outcomes, and keep deals moving forward.
SI Partners bring a strategic, outside-in lens that reinforces Salesforce’s value story while also showing the customer how to maximize ROI beyond the initial sale. This kind of forward-looking partnership doesn’t just close deals, it builds expansion opportunities for the future.
2. Technical Support & Demo Assistance
When customers are evaluating Salesforce, seeing is believing. But crafting the right demo tailored to their industry, challenges, and goals takes time and deep product expertise. That’s where SI Partners step in.
By supporting AEs with technical validation, live demos, and proof-of-concept support, partners help accelerate confidence in Salesforce’s capabilities. It reduces friction in the sales cycle and helps ensure that technical objections don’t slow down momentum.
Why This Matters
At the end of the day, Salesforce AEs are focused on building relationships and driving growth for their accounts. But they don’t have to do it alone. The best partnerships are when AEs and SI Partners work hand-in-hand:
Strategic alignment keeps deals bigger and stickier.
Technical expertise keeps deals moving faster and with fewer hurdles.
Together, these two forms of support directly impact pipeline velocity, deal size, and long-term account growth.
To the AEs reading this: Thank you again for your feedback. Your input helps us prioritize where we lean in and ensures we’re supporting you in the ways that matter most.
To SI Partners: This is a reminder that the more we show up as strategic advisors and technical enablers, the more we help Salesforce teams succeed—and the more opportunities open up for everyone in the ecosystem.
This is how we move faster, smarter, and stronger as an ecosystem.
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